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Strategic Plan
 

GOAL 6

Achieving our Vision through our Distinctive Institutional Identity and Reputation

As a nationally recognized community of scholars, teachers, researchers, innovators and trailblazers, we tell our success stories to deepen our relationships and increase engagement and support of our university and its strategic priorities.

6.1 Establish CSUSM’s reputation as a national leader in social mobility through our commitment to academic excellence, student success, inclusive excellence, innovation, community engagement, sustainability and stewardship of resources as the foundation of the university’s reputation and identity.

6.2 Prepare for and launch a new comprehensive philanthropic campaign that educates, engages and inspires constituents about our new vision while further developing a culture of philanthropy.

6.3 Cultivate pride among internal constituents (current students, faculty, staff and administrators) through a shared understanding and experience of CSUSM’s identity, culture, values and traditions.

6.4 Expand CSUSM’s influence and effectiveness through strong, mutually beneficial community partnerships that enhance student learning, spur economic development, meet community needs, and/or enhance revenue/philanthropy.

6.5 Strengthen and align CSUSM's engagement with regional employers, industry, elected officials, alumni, friends, parents and families.

6.6 Raise our institutional profile through select program accreditation and national program/university rankings, media placements, and prestigious national and international recognitions.

92%

of alumni say they are proud to be a CSUSM graduate.

73%

of students, 74% staff, 65% faculty and 83% administrators say they are proud to be a CSUSM student/employee (2024-25).

#1

nationally in social mobility (CollegeNET 2025).

15th

in California Mobility Index (College Futures Foundation, 2025)

771

771 alumni donated to CSUSM (2024-25).

49%

first-time & 70% transfer undergraduate students indicating CSUSM as their first choice.

Plan in Action

The following links are some examples of our strategic plan in action for Goal 6: Achieving our Vision through our Distinctive Institutional Identity and Reputation. While not intended to be a comprehensive inventory of all efforts advancing Goal 6, these examples are drawn from CSUSM's NewsCenter features, stories and press advisories to illustrate this work in practice.

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