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Strategic Plan

CSUSM Strategic Plan

The Power of CSUSM

Strategic Plan PDF

A transformational force for HOPE & OPPORTUNITY

The heart of our work is student success. It has always been in our DNA. We were designed to be different – to boldly embrace innovative thinking and be free of traditional constraints. Here, we are a powerhouse of social mobility for our students, and we are on a mission to magnify opportunities that will transform the lives of our students and the communities we all call home.

Together WE WILL

Dismantle barriers and commit to every student a place of true belonging. Lead with care and nurture a culture of service that considers individualized experiences. Adapt to meet the accelerating needs of our region. Build socially minded partnerships and entrepreneurial efforts that advance our region. Launch our most ambitious philanthropic campaign to fuel this transformation. Challenge ourselves to reach new possibilities. Untap the true power of Cal State San Marcos.

It is about the individual power of you. It is about the collective power of us.
And it is about transformative Power of CSUSM.


Grad Dancing
Student Veterans
Student studying outdoors
President Neufeldt

Everything in our new strategic plan stems from our simple yet profound mission: student success. This clear definition will guide every strategy and tactic as we move forward. The Power of CSUSM is a plan that belongs to all of us – thank you for the essential role you will play as we bring our new vision to fruition. I look forward to working with you – because it’s about the individual power of you, the collective power of us and the transformative power of CSUSM.

Ellen Neufeldt, President


California State University San Marcos will be a national leader of social mobility, transforming lives, families and communities. As the first-choice university for first-generation students and future generations, we will drive intellectual engagement, innovation and sustainability for a diverse, global society. Our exemplary academic programs will respond to societal needs and prepare students to be tomorrow’s socially just leaders and change makers.


At California State University San Marcos, our mission is student success. As an engine of transformative knowledge, our community of dedicated teacher-scholars and staff holistically advance the academic, social, professional and personal development of students across the student life cycle, through education, innovation and community partnerships



To achieve our mission and vision, the following strategic goals are part of a living document that will guide us as we work collaboratively across divisions. These goals are interconnected in nature and will rely on qualitative and quantitative data and evidence to inform decisions and strategies, as well as assess success. To achieve success, ongoing investment in CSUSM’s human, physical, technological and financial resources is required.

Download a Copy

This has been an extremely exciting period as we embarked on our first institutional strategic planning process in nearly 15 years. Together, we have developed a new mission, a new vision and new values. We have also outlined goals and objectives that will help us achieve our aspirations. We invite you to download the strategic plan brochure and explore the Power of CSUSM.

Strategic Plan PDF

Printed Strategic Plan