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MANAGEMENT
Your  Account:
document iconmyCSUSM
cougar courses logoCOUGAR COURSES
email iconEMAIL
office iconMS OFFICE APPS
password iconPASSWORD
MANAGEMENT
CSUSM entryway with the three flag poles

University Communications
CSUSM Brand Hub

The CSUSM Brand Hub is the official resource for everyone who creates, communicates, or publishes on behalf of the university. Use it to find the right logo, apply our colors and typography correctly, and ensure all material accurately reflects our brand.
Our Logo System Color Palette

One brand. Every story.

All CSUSM materials — print, digital, and environmental — should be visually and thematically cohesive. Consistent use of the brand builds recognition, trust, and pride across every touchpoint.

This ensures we are "Achieving our vision through our distinctive institutional identity and reputation, in accordance with Goal 6 of CSUSM's strategic plan."

Brand standards are University Policy.
Responsibility for the campus identity system is assigned to University Communications, part of the Office of the President. Brand identity violations may result in replacement costs being deducted from the unit's budgetary allocation. Questions? Contact publicity@csusm.edu.

Explore the Brand Hub

Logo System
Official university logos, logo lockups, naming conventions, incorrect usage, and event & campaign design rules.
Mascot & Spirit Marks
Crash the Cougar, the Cougar Head & Banner, CSUSM Initials & Banner, Cougar Head, and Cougar Paw — approved uses and guidelines.
Colors
Official primary and neutral color palette — HEX, RGB, CMYK, and Pantone values for every approved color.
Typography
Montserrat and Baskervville — official typefaces, weights, and download links.
Brand Toolkit
Logos, PowerPoint templates, Zoom backgrounds, and letterhead — ready to download.
Voice and Tone
Our tone, what to say, and how to check your work before you publish.

Questions about the brand?

University Communications is here to help — whether you need a logo file, brand approval, or guidance on these guidelines.



Get in Contact