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Past MBA projects

Southern California International Airport: Panel Discussion

Advisor: Dr. Beverlee Anderson, Dr. Glen Brodowsky and Don Sciglimpaglia

Sponsor: Qualcomm

Description: Over the past four years students in the FEMBA program at CSUSM have completed four phases of a study concerning a new international airport in San Diego County. The first study concluded that the ideal location for the new airport would be just south of Camp Pendleton in Oceanside. The second study investigated the impact of a new international airport on the Tri-County Region defined as North San Diego, Southwest Riverside, and Southern Oranges Counties. The next study consist of funding models for a major airport construction project,  attracting major airlines to region and finding the potential impact of attracting international travel to and from the region on various sections of the regional economy. The final phase of the study identified stakeholders by facilitating a discussion, based on facts about the need and feasibility of building an international airport in the Tri-County Region.

Reports:

Phase 1: San Diego Airport Exploratory Study 1.0

Phase 2: San Diego Airport Exploratory Study 2.0

Phase 3: San Diego Airport Exploratory Study 2.1

Phase 4: Southern California International Airport: Panel Discussion

  • Southern California International Airport: Panel Discussion

Del Mar Race Place - Concert Venue

Advisor: Donald Sciglimpaglia

Description: Six student from the Fully Employed MBA program, conducted a marketing feasibility study to accomplish four main objectives:

  1. Perform a competitive analysis of concert venues in the region
  2. Conduct a series of customer analytics
  3. Scruitinize the assumptions underlying the current proposal, including the financial model, to convert the current setup of the Surfride Race Place property in a mult-use 1,900-seat concert venue
  4. Investigate promising complementary uses for proposed venue

Report:

Health Science San Diego

Advisor: Bruce Nichols

Description: Four student teams focused their research on San Diego's rapidly developing bio-medical industries, specifically;

  1. Healthcare
  2. Pharmaceuticals, Diagnostics, and Biotechnology
  3. Biomedical and Biomedical Devices
  4. Education, Research, and Development

The objective: To understand how these industries are related and how they can help each other to position San Diego as the #1 health sciences cluster in the the United States.


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