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Holling, Ph.D.

Michelle A. Holling, Ph.D.

Full Professor of Communication

Phone: (760) 750-8576
Office:  SBSB 2136

 linkedin logo   Michelle A. Holling LinkedIn Profile 


Dr. Holling earned an interdisciplinary Ph.D. in Communication from Arizona State University and her M.A. and B.A. in Communication from San Francisco State University.  She joined the department of Communication at CSUSM in 2007. Since then, she served as Director of the Ethnic Studies Program, Chair of the Communication Department, member of Ethnic Studies Steering Committee and previously on its Advisory Committee, and as Coordinator preceded by Co-Coordinator of the Ethnic Studies Program.

Her area of expertise include Chican@-Latin@ vernacular discourse; testimonio and gendered violence; womyn of color, academe, and intersectional microaggressions.

In November 2021, Dr. Holling and her co-author Dr. Raisa Alvarado (COMM-CSUSM alumni) were awarded “Outstanding Book Chapter” for their publication “Digital Testimonios of and Witnessing of Salma Hayek and America Ferrera’s Disclosures of Sexual Harassment and Assault” by the Latino/a Communication Studies Division of the National Communication Association. She is also recipient of the Cordova-Puchot Scholar of the Year Award in 2009 from the Latino/a Communication Studies Division of the National Communication Association. Her publication on Chicano masculinity earned her the B. Aubrey Fisher Outstanding Journal Article by the Western States Communication Association in 2007.

In the Western States Communication Association, she founded the Communication, Identities, and Difference interest group. She also served as Immediate Past President (2018-2019), President (2017-2018), President-Elect (2016-2017), First Vice-President (2015-2016) and Second Vice-President (2010-2011). She was also President of the Organization for Research on Women and Communication (2007-2010). In February 2018, she delivered her Presidential Address.

Courses Taught:

  • COMM 200, Argumentation & Dialogue (revised and renamed course)
  • COMM 401, Rhetorical Theory (developed course)
  • COMM 402, Approaches to Rhetorical Criticism (conceived & developed course)
  • COMM 405, Feminist Rhetorics (conceived & developed course)
  • COMM 435, Communication & Gender
  • COMM 485, Chican@s-Latin@s in Film & TV (conceived & developed course)


Moon, D. G. & Holling, M. A. (Eds.). (2016). Race(ing) Intercultural Communication: Racial Logics in a Colorblind Era. Routledge: NY

Holling, M. A. & Calafell, B. M. (Eds.). (2011). Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? [Are We of One Voice?]. Lexington Press, division of Rowman & Littlefield: Lanham, MD


Holling, M. A., & Moon, D. G. (2021). 20/20 in 2020?: Refractive Vision, 45, and White Supremacy. Quarterly Journal of Speech, 107 (4), 435-442.  DOI: 10.1080/00335630.2021.1983195

Moon, D. G., & Holling, M. A. (2020). “’White Supremacy in Heels’: (white) Feminism, White Supremacy, and Discursive Violence.” Communication and Critical/Cultural Studies, 17(2), 253-260. DOI: 10.1080/14791420.2020.1770819

Holling, M. A. (2019). “Rhetorical Contours of Violent Frames and the Production of Discursive Violence.” Critical Studies in Media Communication, 36(3), 249-271. DOI: 10.1080/15295036.2019.1575516 

Holling, M. A. (2019). “You Intimidate Me” as a Microaggressive Controlling Image to Discipline Womyn of Color Faculty. Southern Communication Journal, 84(2), 99-112. DOI:10.1080/1041794X.2018.1511748.

Holling, M. A. (2018). Centralizing Marginality, Marginalizing the Center in the WSCA 2018 Presidential Address. Western Journal of Communication, 82(5), 529-536. DOI:  Access a free copy at

Holling, M. A. & Moon, D. G.  (2015). Continuing a Politic of Disruption: Race(ing) Intercultural Communication. Journal of International and Intercultural Communication, 8(2), 81-85. doi: 10.1080/17513057.2015.1025326. . Access a free copy at eprint/ueya3tVzxsxjM3auyTHE/ full

Moon, D. G. & Holling, M. A. (2015). A Politic of Disruption: Race(ing) Intercultural Communication. Journal of International and Intercultural Communication, 8(1): 1-6.  DOI: 10.1080/17513057.2015.991073.

Holling, M. A. (2014). “So My Name is Alma. I Am the Sister of . . .”: A Feminicide Testimonio of Violence and Violent Identifications.” Women’s Studies in Communication, 37(3), 313-338. DOI: 10.1080/07491409.2014.944733 Access a free copy at:

Holling, M.A., Moon, D. G., & Jackson Nevis, A. (2014). Racist Violations and Racializing Apologia in a Post-Racism Era. Journal of International & Intercultural Communication, 7(4), 1-27. DOI: 10.1080/17513057.2014.964144 17513057.2014.964144 . Access a free copy at

Holling, M. A.  (2008). Retrospective on Latin@ Rhetorical and Performance Scholarship: From “Chicano Communication” to “Latina/o Communication?”  The Communication Review, 11, 293-322. [Lead article]. Access a free copy at

Holling, M. A. & Calafell, B. M.  (2007). Identities on Stage and Staging Identities:  ChicanoBrujo Performances as Emancipatory Practices.  Text & Performance Quarterly, 27, 58-83. 

Holling, M. A.  (2006). El Simpático boxer:  Underpinning Chicano Masculinity with a Rhetoric of Familia in Resurrection BlvdWestern Journal of Communication, 70(2), 91-114. [Lead article; Awarded B. Aubrey Fisher Outstanding Journal Article, 2007]

Holling, M. A.  (2006). Forming Oppositional Social Concord to Proposition 187 and Squelching Social Discord in the Vernacular Space of CHICLE.  Communication and Critical/Cultural Studies Journal, 3(3), 202-222.  

Holling, M. A. & Rodriguez, A.  (2006). Negotiating Our Way Through the Gates of Academe.  Journal of Latinos and Education, 5(1), 49-64.

Book Chapters:

Alvarado, R., & Holling, M. A. (2021). Digital Testimonios of and Witnessing to Salma Hayek and America Ferrera’s Disclosures of Sexual Harassment & Assault. In M. N. Goins, J. Faber McAlister, and B. Alexander (Eds.), The Routledge International Handbook of Communication and Gender. New York: Routledge. 

Holling, M. A. (2020). Intersectionalities in the Fields of Chicana Feminism: Pursuing Decolonization through Xicanisma’s “Resurrection of the Dreamers.” In S. Eguchi, B. M. Calafell, and S. Abdi (Eds.), De-Whitening Intersectionality: Race, Intercultural Communication, and Politics. Lanham, MD: Lexington (pp. 3-24).

Calafell, B. M., Chávez, K., Delgado, F., Flores, L.A., Holling, M. A., Sowards, S., Valdivia, A., & Wanzer-Serrano, D. (2019). Conclusion: The Futures of Latina/o/x Communication Studies: A Plática with Senior Scholars. In L. Hernández, D. I. Bowen, S. Upton, and A. R. Martinez (Eds.), Latina/o/x Communication Studies: Theories, Methods, and Practice. Lexington Books, Lanham, MD, 371-392. 

Holling, M. A., Fu, M., & Bubar, R. (2012). Dis/Jointed Appointments: Solidarity Amidst Inequity, Tokenism and Marginalization. In G. Gutiérrez y Muhs, Y. Flores Niemann, C. G. González, and A. Harris (Eds.), Presumed Incompetent:  The Intersections of Race and Class For Women in Academia (pp. 250-265). Utah State University Press.

Holling, M. A. (2012). A Dispensational Rhetoric in "The Mexican Question in the Southwest.”  In D. Robert DeChaine (Ed.), Border Rhetorics: Charting Enactments of Citizenship and Identity on the U.S.-Mexico Frontier (pp. 65-85).  University of Alabama Press.

Calafell, B. M. & Holling, M. A. (2011).  Introduction.  In M. A. Holling & B. M. Calafell (Eds.), Latina/o Discourse in Vernacular Spaces: Somos de una Voz? (pp. xv-xxv). Lanham, MD: Lexington Press. 

Holling, M. A. & Calafell, B. M. (2011).  Tracing the Emergence of Latina/o Vernaculars in Studies of Latin@ Communication.  In M. A. Holling & B. M. Calafell (Eds.), Latina/o Discourse in Vernacular Spaces: Somos de una Voz (pp. 17-29). Lanham, MD: Lexington Press. 

Holling, M. A. (2011).  Patrolling National Identity, Masking White supremacy:  The Minuteman Project.  In M. G. Lacy & K. A. Ono (Eds.), Critical Rhetorics of Race (pp. 98-116). New York: New York University Press.

Holling, M. A.  (2006). The Critical Consciousness of Chicana & Latina Students:  Negotiating Identity Amidst Socio-Cultural Beliefs and Ideology.  In D. Delgado Bernal, C. A. Elenes, F. E. Godinez, & S. Villenas (Eds.), Chicana/Latina Education in Everyday Life:  Feminista Perspectives on Pedagogy and Epistemology (pp. 81-94). New York:  SUNY Press. 

Flores, L. A. & Holling, M. A.  (1999). Las Familias y Las Latinas:  Mediated Representations of Gender Roles. In M. J. Meyers (Ed.), Mediated Women:  Representations in Popular Culture (pp. 339-354), New Jersey:  Hampton Press.