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The University currently has an exclusive pouring rights agreement with the Pepsi‐Cola Company. Therefore only Pepsi Cola beverages may be marketed, promoted, sold or given away on the University campus and Temecula campus. All catering & food trucks are subject to the same requirement.
Many CSUSM alumni, fans, supporters, student and faculty groups and organizations wish to have custom quality products imprinted with official logos and word marks. A program has been established to protect and promote CSUSM trademarks in a positive and accountable way. CSUSM Corporation has been designated by the University to manage the use of CSUSM Logos and Marks. The information compiled here will help guide you through the process.
All names and visual representations of CSUSM are considered its “trademarks” and are protected. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, shields, seals, designs, devices, or symbols that refer to CSUSM. Also included are any words, phrases or images that imply association with the University.
Want to check if a vendor is licensed?: Visit the 'Learfield Licensing Partners' website --> on the search bar, type in 'California State University San Marcos' --> click on 'view' --> the list will then appear in pdf. form.
Licensing is a way for the integrity of university trademarks to be maintained. CSUSM Corporation partners with Learfield Licensing Partners to manage licensing agreements with all vendors and individuals wishing to use CSUSM Logos and Marks. Manufacturers and sellers MUST hold a License Agreement in order to use CSUSM Logos and Marks. License agreements are granted on an annual basis. Learfield Licensing Partners collects the administrative and licensing fees, checks for proper insurance, quality of vendors’ product and fair labor practices, and collects royalties. While license agreements are required for both resale and not-for-sale products, royalties are only paid on items for resale. 100% of royalties generated through Learfield Licensing Partners are transferred to the campus.
If you are using the campus logo or name on products for resale, give-away, or for your group or organization, follow the instructions below:
12/21/12; rev 04/22/13; rev 05/20/13; rev 06/26/19