Watch the Program Advisor, Annette Nielsen's, presentation on what it takes to be
a successful Wedding Planner
Wedding Industry and Social Media
Industry Overview: This introductory class will look at this exciting industry’s past,
present and future growth. You will learn about the different types of wedding planners
and the services they provide as well as the key skills successful planners need to
have. Begin to explore how your own unique skills and interests can differentiate
you from other planners.
Branding Your Professional Image: Learn the key communication skills that you absolutely
must have to successfully work with your clients and vendors. Explore how social media,
branding and marketing are key to distinguishing you as a preferred planner of choice
and begin designing your own brand.
Traditions and Project Management Essentials
Culture and Traditions: Discuss how today’s couples are diverse in almost every way
imaginable and no two weddings will have the same expectations. Learn some of the
obvious and not-so-obvious traditions and requests that your clients will ask for.
Project Management, Budgeting and Insurance: Details, timelines and deliverables don’t
identify and manage themselves, and one missed step or expense can be the difference
between your client having the wedding of their dreams or a day filled with additional
anxiety. This class will cover the schedules, budget expectations and insurance you
need to discuss and determine, before you begin planning.
Contracts and Career Development
Contracts and Liability: Learn why every contract is different and the negotiation
skills needed for each. Identify what can be negotiated and not only understand the
legal jargon but how to write your own clauses if needed. Insurance options will vary
depending upon your vendor and client. Learn what you need to have in place to protect
both you and your clients.
Career Development: Whether this is a new career choice or you are an established
planner, analyzing your skills and defining your career goals will be key to your
success. You will learn why your professional image is not only related to your appearance
but how your résumé, social media presence, interviewing skills and networking ability
are all key to your success as a planner of choice.
Site Selection: The wedding venue and location are two major considerations in which
a planner’s knowledge will be key to ensuring that all guests can be accommodated
while staying within the clients’ budget. Learn why a SWOT analysis is key to prequalifying
and selecting the appropriate venue.
Destination Weddings: Learn how to transform unique venues into appropriate offsite
Food, Beverage and Entertainment
Food and Beverage: Discuss the different methods of working with onsite catering staff
and external caterers as well as how to help select the most appropriate menu and
beverage selections to match your guests’ dietary needs.
Entertainment: Learn how to source the best entertainment options, including music,
sound, lighting and much more based upon your client’s budget, venue and expectations.
Design and Decor
Working With Rental Companies: This class will cover the nuances of selecting and
working with onsite venue staff or rental companies to create a magical space for
your event. Learn the hidden costs and details of decorating interior and exterior
spaces, offsite venue logistics including permitting and weather considerations, and
how color and overall themes are incorporated and selected.
Florals and Design: Explore the importance of how the selection of florals has a significant
impact on both your clients’ budget and overall event look and feel. Learn how to
locate and source flowers as well as how to work with a florist to design the look
your clients are seeking that fits within their budget.
Photography and Videography
Preserving your special day for years to come (or sharing instantly with those who
cannot attend) is as important as creating the details of the day. Technology and
social platforms used to capture and share these images are continuously changing.
Learn how to select the best supplier and package to accommodate your clients’ expectations
Lights, Camera, Action!
Learn how to bring the planning to action! This class will be an interactive role-playing
format to reveal the realistic challenges that a wedding planner deals with, from
how to run a rehearsal dinner to handling any wedding day glitches.
Project Portfolio Presentations
Showcase your classroom lessons by presenting your program wedding projects and portfolios.