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Office of Business Research and Analysis

The College of Business Administration (CoBA) in conjunction with the University Library, and the College of Humanities, Arts, Behavioral and Social Sciences (CHABSS) are offering a suite of research services for a fee to benefit small businesses and non-profit organizations.

Research students
research students
 

The Office of Business Research and Analysis unites faculty expertise with student researchers to produce business analyses, such as the following list.

Project Offerings Include:

  • Business Analyses
  • Economic impact analyses
  • Econometric analysis
  • Industry sector forecasts, and marketing analysis

Student teams and faculty experts gather and analyze data to present findings that are used by business and organization leaders. All work is conducted by faculty members and students as part of the educational mission of the University. 

Past and Upcoming Projects Include:

  • San Diego Business Community Confidence Index with the San Diego Business Journal
  • Tourism index was added in 2018 to existing surveys of the region’s general business outlook
  • San Diego County Craft Brewery Index
  • Sacramento County Craft Beer Industry Impact Report
  • Economic impact of industry on San Diego County
  • Economic impact for geographic regions
  • Branding/marketing strategies
  • Social media strategies and content
  • Library data research services

Craft Beer Industry Reports

 

 


Business Confidence Indexes

The bar graph below displays the percentage of San Diego Business Community members surveyed who project their businesses will grow in the coming year.

Spring 2018 BCI
 
 


Senior Experience
is also a part of the Office of Business Research and Analysis where teams of five students participate as business consultants for organizations.

If you are interested in learning more about the program please contact Miguel de Jesus at obra@csusm.edu for any questions.