Craft Brewers Index
The Index has been developed by the Cal State University San Marcos College of Business
Administration and the San Diego Business Journal over the past four years, being
adjusted and reexamined semiannually. The index is calculated from specific survey
responses to questions focused on craft brewing operations and opportunities in San Diego County;distributed to local craft breweries in San Diego County, the most recent survey received 34 brewer responses, and the results are as follows.
Craft Industry Confidence Index
The confidence index result is 90.68 for Spring 2021. Above 50 indicates optimism, while below 50 indicates a lack of confidence. The graph indicates a steep increase in optimism from 63.05 in Fall 2020.
85.29% said their number of employees would increase in the next 6 months.
94.12% said their revenues would increase in the next 6 months.
82.35% said their profits would increase in the next 6 months.
35.39% anticipate business will return to pre-pandemic levels in 6-12 months or 1-2 years.
*These documents and graphics may not be reproduced or otherwise used without express written permission from the College of Business Administration at Cal State University San Marcos*