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CoBA News


Dr. Raj Pillai

June 23, 2020

Leading in Turbulent and Uncertain Times

Professor of Management Dr. Raj Pillai examines charismatic leadership and provides tips for managers who are leading through a crisis.

Serhan Kotiloglu

June 15, 2020

In search of consistent venture growth?

Assistant Professor Dr. Serhan Kotilogu explores how ventures can maintain persistant growth with optimum levels of innovation.

Erika Venegas

May 17, 2020

Class of 2020 Outstanding Business Seniors Recognized

View the faculty nominated outstanding seniors from each department.


April 23, 2020

Worried about keeping your job?

Dr. Emily Tarr, Assistant Professor in the Management department conducts research on power relationships in the workplace.


Robert Aboolian

Aprl 16, 2020

The Future of Designing Supply Chain Networks and Medical Resource Planning in Post Covid-19 Era

Professor Robert Aboolian discusses the imapct of COVID-19 on the field of supply chain management.

Kim McCarthy

Aprl 9, 2020

Incivility in the Workplace and its Impact on Business

Dr. Kim McCarthy discusses her research on the impact of incivility in interpersonal communication and how it decreases producitivity. 


Dr. Nima Zaerpour

April 1, 2020

How 3D printing is helping when Coronavirus Pandemic has disrupted Supply Chain

A brief overview of how 3D printing innovation is being fast tracked during the global pandemic crisis and the 6 factors that drive successful implementation researched by faculty member Dr. Nima Zaerpour. Read more.


 March 31, 2020

Senior CoBA Student Starts Marketing Agency from the Ground Up

Elijah Schneider, a senior business student at CSUSM, started a social media marketing agency from the ground up at just 19 years old. In a few short years the company has grown on its platform of transparency and data-based strategies to employ a team of 17 and service large brands like Nordstrom, Mercedes, and Read more.


March 31, 2020

Alumna Turns Entrepreneurship Class Project into Sustainable Business

Melissa Finestone '17, can be found every weekend selling her organic, cold-pressed, fresh almond milk at farmer’s markets in San Diego. What started out as an assignment in a marketing class turned out to be a full-time business and passion project for this 2017 alum. Read more.

Bill Burns

March 17, 2020

Ask the Expert: Risk of and Response to the Coronavirus

Perhaps no Cal State San Marcos students were as clued in to coronavirus threat and its potential impacts on the United States as clearly and as early as those in the statistics class taught by business lecturer Bill Burns. Read more

Raj Pillai
February 112020

Ask the Expert: Why We Love, and Hate, Politicians 

As the Democratic primary heats up, and with the 2020 presidential election around the corner in November, political candidates are being placed under the microscope from Iowa to New Hampshire to California.  Democrats want to know which candidate...Read More
Glen Brodowsky
 January 172020
A new study led by Cal State San Marcos marketing professor Glen Brodowsky suggests business students who are more tolerant of cheating in the classroom are more likely to tolerate unethical corporate behavior in the board room...Read more


Specialized MBA students
December 102019
Cal State San Marcos' College of Business Administration is now offering its Specialized MBA program in the evenings. Working professionals can finish their MBA on a part-time basis in 24 months, and full-time students can complete their MBA in 12 mo...
Read more 
CoBA Alums
October 182019
A pair of former Cal State San Marcos students are leading one of the fastest growing independent real estate brokerages in the country with total sales volume this year projected to surpass $3 billion. Serial entrepreneurs and former CSUSM studen...
Read more
August 8, 2019
Erik Groset is no horse racing junkie, but like many people in San Diego, he enjoys a nice summer day at the Del Mar racetrack – the gorgeous seaside setting, fun times with friends and family, laying down a little money to make it more interesting. ...
Read more
Marketing Alumna
May 202019
She has built a successful career in the mobile marketing industry and founded Mobvious Media, a digital enterprise later acquired by one of Spain’s largest media conglomerates. She opened the Chicago, New York and Los Angeles offices of AdsMovil, wh...
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Accounting Student
May 8, 2019
When Alisha Blush first attended college, she was a smart, high-achieving but relatively aimless teenager, going to the university she thought she was supposed to go to and pursuing the career she thought she was supposed to choose.  When she retu...
Read more


As the end of the year approaches, many are already looking ahead to 2019. But before putting the finishing touches on your list of New Year’s resolutions, let’s take a look back at some of the most-talked-about stories of 2018.
Hagen Javier almost ignored the Instagram post about an internship fair at Cal State San Marcos, but the advice he received from an older friend kept gnawing away at him.
At the peak of Palomar Mountain, more than 5,000 feet above sea level, sits the house that Jim Hamerly built. Built, in this case, didn’t mean hiring a contractor and writing checks. Hamerly built the house.

After Shadrach Vaughn graduated from Cal State San Marcos with a degree in business administration in 2014, he did what a lot of fresh alumni do: He moved away from inland North County and headed for the beach.



$225,000 Gift from Burnhams a Boon for Nonprofits, CSUSM Students
Burnham and his wife Roberta recently continued their long history of supporting CSUSM with a $225,000 gift through the Burnham Foundation to establish the Burnham Leadership Experience in the University’s College of Business Administration (CoBA).

Former Business Student Thrives in Restaurant Industry
A combination of drive, work ethic and his time studying in Cal State San Marcos’ College of Business Administration helped him open Ara Lebanese Grill on San Marcos Boulevard.

CSUSM partners with SD Business Journal on Business Confidence Index
California State University San Marcos’ College of Business Administration has launched an online Economic Dashboard to showcase the Business Confidence Index that it has developed in partnership with the San Diego Business Journal over the past two years.

Building CSUSM’s Impact on the Regional Economy
When it comes to building bonds between the College of Business Administration (CoBA) at Cal State San Marcos and local industry to grow the regional economy, Ed Ashley is at the head of the class.

Students Make a Difference in Community through ‘Democracy in Action’
Thanks to a new Democracy in Action initiative launched this year at Cal State San Marcos, scores of students spent the spring semester working with the city of San Marcos on endeavors that included strategies to reduce the number of unwarranted 911 calls and capitalizing on revenue-generating opportunities for the annual Double Peak Challenge.

Career Closet Aims to Dress for Success
Just three months after coming up with the idea during a winter break retreat, the new Latino Business Student Association has opened a closet in Craven Hall stocked with gently used professional clothing free for all CSUSM students in need of proper attire for career-related events.

Passion for Education Drives Alumna to Help Young Women in her Native Africa
While she remains immersed in her lifelong pursuit of knowledge, she is continuing work she began long ago to empower young girls in Africa to gain an education and better their lives.

Making an Impact from the Lessons Learned at CSUSM
Kristin Elliott, CSUSM MBA alumnae,launched a new venture making sensors to track water quality for the booming aquaculture industry. Her accomplishments have been honored by both a San Diego Business Journal Women Who Mean Business award and a San Diego Metro 40 Under 40 recognition.

CSUSM Offers Free Tax Prep to Students
California State University San Marcos is helping to ease the tax maze by offering free tax preparation and assistance to students through a Facilitated Self-Assistance (FSA) Tax Program.

Business Students Spark Development of Concert Venue
A comprehensive analysis authored by a team of Cal State San Marcos business students is propelling a proposal to transform a struggling, off-track betting facility at the Del Mar Fairgrounds into the region’s newest concert venue.


CSUSM’s Accomplishments Inspire Generous Donation
Emilie and Mark Hersh are pledging $50,000 for scholarships and other initiatives at the Cal State San Marcos College of Business Administration.

Soft Skills Become Graduation Requirement for Business Degrees
To help meet the challenge of an increasingly competitive business environment, the College of Business Administration (CoBA) created a program that enables students to round out their business knowledge by developing personal and professional success skills while pursuing their degree at California State University San Marcos (CSUSM).

Dr. Catalin Ratiu: Bringing Lessons in Business Sustainability to Cal State San Marcos
Dr. Catalin Ratiu was born in Romania, has lived in France, Canada, Mexico and the United States, and his previous careers includes being an attorney, a management consultant, and a founding partner and sales director of an import-export business.

Dr. Kristin Stewart: Looking at the Science behind Consumer Behavior
Stewart’s expertise is in advertising, marketing communication and consumer psychology. She has presented her work at several conferences and among her current projects is a study looking at how the tempo of a tune can affect consumer behavior.

Markstein Hall Celebrates 10th Anniversary
The College of Business Administration (CoBA) celebrated the 10th anniversary of Markstein Hall during an intimate ceremony at California State University San Marcos (CSUSM) on Wednesday, April 28, 2016.

Dr. Rebeca Perren: Diving into a New Career at Cal State San Marcos
Perren, who is just the 31st Hispanic woman in the United States to earn a Ph.D. in marketing, began teaching social media marketing and global marketing at CSUSM in the fall of 2015.

Art in Childhood Linked to Successful STEM Careers
A trio of Cal State San Marcos professors are hoping to spur a renaissance in arts education through research showing a link between K-12 students immersed in the arts with successful careers in the fields of science, technology, engineering and mathematics.

CoBA Taps into Other Majors to Better Serve Business
For the first time in more than two decades, students from other majors across CSUSM are invited to participate in Senior Experience.

Dr. Anne Randerson: Bringing the World to CSUSM
Randerson has taught in the College of Business Administration and the Department of Communication in addition to the Department of Global Studies. Courses on her CSUSM resume include: Management in Different Cultures; Perspectives in Globalization; Cross-Cultural Negotiation and Global Business, Global Economy, Politics and Society – Global Perspectives; and Intercultural Communication.


FEMBA Students Build Hope and Opportunity, Volunteer with Habitat For Humanity
In a region where affordable housing is desperately needed, California State University San Marcos (CSUSM) business students have stepped outside the classroom and into construction to build hope and opportunity for others.

Stacked Against Statistics: PhD Project Professors Aim to Inspire the Next Generation of Business Leaders
Two new Cal State San Marcos business faculty, Rebecca Perren and Kristen Stewart, are applying what they’ve learned through their involvement with The PhD Project to mentor the next generation of business professionals currently studying in the College of Business Administration.

Presidential Charisma: Winning Personalities Win Elections
At Cal State San Marcos, Professor of Business Management Rajnandini “Raj” Pillai looks at how to predict the next U.S. president based on the power of his or her personality.

Devon Greco: Focused on Entrepreneurial Success
Cal State San Marcos business graduate Devon Greco wants to help folks focus. An entrepreneur now living in Philadelphia, Greco has developed what he calls the next generation in neurofeedback devices—a brain-training tool that helps improve attention.

Dr. Vassilis Dalakas: Building the Future at CSUSM
Given his druthers, Dr. Vassilis Dalakas would rather be playing professional basketball. But the noted consumer psychology and sports marketing expert found his calling as a college professor, and he has no regrets about landing at Cal State San Marcos, where he has been teaching and conducting groundbreaking research since 2008.

New Dean Named for CSUSM College of Business Administration
Jim Hamerly, Ph.D., has been named the new dean of the College of Business Administration (CoBA) at California State University San Marcos (CSUSM).

Business Students Help Tribal Nursery Bloom
When it came time to decide whether to grow the small business nestled on a half-acre just south of state Route 76, Nursery Manager Joey Morales turned to the College of Business Administration’s Senior Experience Program for some help.

Leadership Center Names Garry Ridge of WD-40 “Outstanding Business Leader”
CLIMB names Garry Ridge, president and chief executive officer of WD-40 Company, its “Outstanding Business Leader” for 2015.

MBA Program Ranked in Top 20 for Veterans
The Master’s in Business Administration (MBA) program at California State University San Marcos (CSUSM) has been ranked No. 19 out of 75 by Military Times in its 2015 list of Best for Vets: Business Schools, the publication announced March 9, 2015.

Stone Taps into Senior Experience [Video]

Meet Innovator & Entrepreneur Sean Callahan
A serial entrepreneur, Sean Callahan '04 isn't afraid to take risks and work hard — in fact, you could say that he thrives on it.


Entrepreneur Shows Students the Ropes
On the first day of every new class, Jim Hamerly covers a subject not in the course description: himself. “I tell them who I am, where I came from and why I do what I do,” he said.

Congratulations to a CoBA Lecturer
Klaus can often be found scoping out destinations and studying corporations and business strategies from across the globe. The research isn’t personal: Klaus is searching for internships and other learning opportunities for our business students.

A CoBA Faculty Member Leaves a Legacy
Passionate about education and inspired by the deep-rooted innovative spirit of CSUSM, Marketing Professor Glen Brodowsky has ensured that his legacy will continue on in perpetuity at the University through his charitable bequest of real estate. It is his intention that assets from his Idyllwild home will one day transfer through his will and establish an endowed professorship in his name. 

Senior Experience Brings Book Smarts to Businesses
Two decades ago, a group of business majors at Cal State San Marcos rolled up their sleeves and got to work at local businesses as part of a pilot project that introduced real-world experience to the college curriculum.

LPL Financial Charitable Foundation Donates Largest Single Scholarship in CSUSM History
A 28-year-old Marine veteran and business student has received the largest single scholarship in Cal State San Marcos history.