March 17, 2020
Perhaps no Cal State San Marcos students were as clued in to coronavirus threat and its potential impacts on the United States as clearly and as early as those in the statistics class taught by business lecturer Bill Burns. Read more
After Shadrach Vaughn graduated from Cal State San Marcos with a degree in business administration in 2014, he did what a lot of fresh alumni do: He moved away from inland North County and headed for the beach.
$225,000 Gift from Burnhams a Boon for Nonprofits, CSUSM Students
Burnham and his wife Roberta recently continued their long history of supporting CSUSM
with a $225,000 gift through the Burnham Foundation to establish the Burnham Leadership
Experience in the University’s College of Business Administration (CoBA).
Former Business Student Thrives in Restaurant Industry
A combination of drive, work ethic and his time studying in Cal State San Marcos’
College of Business Administration helped him open Ara Lebanese Grill on San Marcos
Boulevard.
CSUSM partners with SD Business Journal on Business Confidence Index
California State University San Marcos’ College of Business Administration has launched
an online Economic Dashboard to showcase the Business Confidence Index that it has
developed in partnership with the San Diego Business Journal over the past two years.
Building CSUSM’s Impact on the Regional Economy
When it comes to building bonds between the College of Business Administration (CoBA)
at Cal State San Marcos and local industry to grow the regional economy, Ed Ashley
is at the head of the class.
Students Make a Difference in Community through ‘Democracy in Action’
Thanks to a new Democracy in Action initiative launched this year at Cal State San
Marcos, scores of students spent the spring semester working with the city of San
Marcos on endeavors that included strategies to reduce the number of unwarranted 911
calls and capitalizing on revenue-generating opportunities for the annual Double Peak
Challenge.
Career Closet Aims to Dress for Success
Just three months after coming up with the idea during a winter break retreat, the
new Latino Business Student Association has opened a closet in Craven Hall stocked
with gently used professional clothing free for all CSUSM students in need of proper
attire for career-related events.
Passion for Education Drives Alumna to Help Young Women in her Native Africa
While she remains immersed in her lifelong pursuit of knowledge, she is continuing
work she began long ago to empower young girls in Africa to gain an education and
better their lives.
Making an Impact from the Lessons Learned at CSUSM
Kristin Elliott, CSUSM MBA alumnae,launched a new venture making sensors to track
water quality for the booming aquaculture industry. Her accomplishments have been
honored by both a San Diego Business Journal Women Who Mean Business award and a San
Diego Metro 40 Under 40 recognition.
CSUSM Offers Free Tax Prep to Students
California State University San Marcos is helping to ease the tax maze by offering
free tax preparation and assistance to students through a Facilitated Self-Assistance
(FSA) Tax Program.
Business Students Spark Development of Concert Venue
A comprehensive analysis authored by a team of Cal State San Marcos business students
is propelling a proposal to transform a struggling, off-track betting facility at
the Del Mar Fairgrounds into the region’s newest concert venue.
CSUSM’s Accomplishments Inspire Generous Donation
Emilie and Mark Hersh are pledging $50,000 for scholarships and other initiatives
at the Cal State San Marcos College of Business Administration.
Soft Skills Become Graduation Requirement for Business Degrees
To help meet the challenge of an increasingly competitive business environment, the
College of Business Administration (CoBA) created a program that enables students
to round out their business knowledge by developing personal and professional success
skills while pursuing their degree at California State University San Marcos (CSUSM).
Dr. Catalin Ratiu: Bringing Lessons in Business Sustainability to Cal State San Marcos
Dr. Catalin Ratiu was born in Romania, has lived in France, Canada, Mexico and the
United States, and his previous careers includes being an attorney, a management consultant,
and a founding partner and sales director of an import-export business.
Dr. Kristin Stewart: Looking at the Science behind Consumer Behavior
Stewart’s expertise is in advertising, marketing communication and consumer psychology.
She has presented her work at several conferences and among her current projects is
a study looking at how the tempo of a tune can affect consumer behavior.
Markstein Hall Celebrates 10th Anniversary
The College of Business Administration (CoBA) celebrated the 10th anniversary of Markstein
Hall during an intimate ceremony at California State University San Marcos (CSUSM)
on Wednesday, April 28, 2016.
Dr. Rebeca Perren: Diving into a New Career at Cal State San Marcos
Perren, who is just the 31st Hispanic woman in the United States to earn a Ph.D. in
marketing, began teaching social media marketing and global marketing at CSUSM in
the fall of 2015.
Art in Childhood Linked to Successful STEM Careers
A trio of Cal State San Marcos professors are hoping to spur a renaissance in arts
education through research showing a link between K-12 students immersed in the arts
with successful careers in the fields of science, technology, engineering and mathematics.
CoBA Taps into Other Majors to Better Serve Business
For the first time in more than two decades, students from other majors across CSUSM
are invited to participate in Senior Experience.
Dr. Anne Randerson: Bringing the World to CSUSM
Randerson has taught in the College of Business Administration and the Department
of Communication in addition to the Department of Global Studies. Courses on her CSUSM
resume include: Management in Different Cultures; Perspectives in Globalization; Cross-Cultural
Negotiation and Global Business, Global Economy, Politics and Society – Global Perspectives;
and Intercultural Communication.
FEMBA Students Build Hope and Opportunity, Volunteer with Habitat For Humanity
In a region where affordable housing is desperately needed, California State University
San Marcos (CSUSM) business students have stepped outside the classroom and into construction
to build hope and opportunity for others.
Stacked Against Statistics: PhD Project Professors Aim to Inspire the Next Generation
of Business Leaders
Two new Cal State San Marcos business faculty, Rebecca Perren and Kristen Stewart,
are applying what they’ve learned through their involvement with The PhD Project to
mentor the next generation of business professionals currently studying in the College
of Business Administration.
Presidential Charisma: Winning Personalities Win Elections
At Cal State San Marcos, Professor of Business Management Rajnandini “Raj” Pillai
looks at how to predict the next U.S. president based on the power of his or her personality.
Devon Greco: Focused on Entrepreneurial Success
Cal State San Marcos business graduate Devon Greco wants to help folks focus. An
entrepreneur now living in Philadelphia, Greco has developed what he calls the next
generation in neurofeedback devices—a brain-training tool that helps improve attention.
Dr. Vassilis Dalakas: Building the Future at CSUSM
Given his druthers, Dr. Vassilis Dalakas would rather be playing professional basketball.
But the noted consumer psychology and sports marketing expert found his calling as
a college professor, and he has no regrets about landing at Cal State San Marcos,
where he has been teaching and conducting groundbreaking research since 2008.
New Dean Named for CSUSM College of Business Administration
Jim Hamerly, Ph.D., has been named the new dean of the College of Business Administration
(CoBA) at California State University San Marcos (CSUSM).
Business Students Help Tribal Nursery Bloom
When it came time to decide whether to grow the small business nestled on a half-acre
just south of state Route 76, Nursery Manager Joey Morales turned to the College of
Business Administration’s Senior Experience Program for some help.
Leadership Center Names Garry Ridge of WD-40 “Outstanding Business Leader”
CLIMB names Garry Ridge, president and chief executive officer of WD-40 Company,
its “Outstanding Business Leader” for 2015.
MBA Program Ranked in Top 20 for Veterans
The Master’s in Business Administration (MBA) program at California State University
San Marcos (CSUSM) has been ranked No. 19 out of 75 by Military Times in its 2015
list of Best for Vets: Business Schools, the publication announced March 9, 2015.
Stone Taps into Senior Experience [Video]
Meet Innovator & Entrepreneur Sean Callahan
A serial entrepreneur, Sean Callahan '04 isn't afraid to take risks and work hard
— in fact, you could say that he thrives on it.
Entrepreneur Shows Students the Ropes
On the first day of every new class, Jim Hamerly covers a subject not in the course
description: himself. “I tell them who I am, where I came from and why I do what I
do,” he said.
Congratulations to a CoBA Lecturer
Klaus can often be found scoping out destinations and studying corporations and business
strategies from across the globe. The research isn’t personal: Klaus is searching
for internships and other learning opportunities for our business students.
A CoBA Faculty Member Leaves a Legacy
Passionate about education and inspired by the deep-rooted innovative spirit of CSUSM,
Marketing Professor Glen Brodowsky has ensured that his legacy will continue on in
perpetuity at the University through his charitable bequest of real estate. It is
his intention that assets from his Idyllwild home will one day transfer through his
will and establish an endowed professorship in his name.
Senior Experience Brings Book Smarts to Businesses
Two decades ago, a group of business majors at Cal State San Marcos rolled up their
sleeves and got to work at local businesses as part of a pilot project that introduced
real-world experience to the college curriculum.
LPL Financial Charitable Foundation Donates Largest Single Scholarship in CSUSM History
A 28-year-old Marine veteran and business student has received the largest single
scholarship in Cal State San Marcos history.
