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Tourism Industry Confidence Index

The San Diego Tourism Confidence Index has been developed by the Cal State University San Marcos College of Business Administration and the San Diego Business Journal over the past three years. The index is calculated from specific survey responses to questions focused on overall business operations and opportunities related to Tourism in San Diego County; distributed to local businesses, the most recent survey received 34 responses, and the results are as follows. A result above 50 indicates optimism and below 50 indicates lack of confidence.  

Tourism Line graph

The graph shows the steep decline in industry confidence due to COVID-19 in Spring 2020, while the results from Fall 2020 show increasing optimism.

Tourism industry employment sales and profits

Tourism industry financial assistance results

 View the Fall 2020 ADA Accesible Report

 *These documents and graphics may not be reproduced or otherwise used without express written permission from the College of Business Administration at Cal State University San Marcos*