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Mission, Vision, Values and Learning Outcomes


We are committed to providing rigorous and relevant educational programs using a balance of theoretical, experiential, and applied learning to educate a diverse body of students to become responsible, engaged citizens with a global mindset who contribute positively to their communities and organizations.  We achieve this through collaborative relationships among faculty, staff, students and the community guided by faculty involved in a combination of academic scholarship, applied scholarship, and professional experience.


CoBA aspires to be recognized as an engine for innovation and excellence in business education and research through collaboration with stakeholders to advance the economic vitality of the region.

Undergraduate Student Learning Outcomes

1. Communication: Our graduates will be able to effectively and professionally communicate both orally and in writing.

2. Critical Thinking and Problem Solving: Our graduates will be able to demonstrate critical thinking and problem-solving skills.

3. Interpersonal and Collaboration: Our graduates will be able to demonstrate interpersonal and collaboration skills.

4. Analytics: Our graduates will be able to apply analytics to business situations.

5. Information Technology: Our graduates will be able to demonstrate proficiency in the use of information technology.

6. Ethics and Social Responsibility: Our graduates will be able to apply ethical and socially responsible perspectives/view points and demonstrate an understanding of their consequences.

7. Global: Our graduates will be able to identify and apply global perspectives in making business decisions.

8. General Business: Our graduates will be able to describe and apply foundational business concepts, theories, processes, and strategies.

Graduate Student Learning Outcomes

Graduates of the MBA program of the College of Business Administration at Cal State San Marcos will be able to demonstrate mastery of critical business concepts in terms of what they are expected to know (knowledge), what they are expected to be able to do (skills), and how they are expected to act (behaviors). Specifically:


1.1 Apply  knowledge of core business concepts, models, and theories.

1.2 Select the proper tactical tools, theories, and methodologies to formulate solutions to strategic problems.


2.1 Apply knowledge of tactical tools, theories, and methodologies to solve business problems through rigorous case studies and projects.

2.2 Analyze quantitative and qualitative data to form critical arguments and decisions.

2.3 Present data-driven decisions through effective oral and written communication.


3.1 Work collaboratively in teams as participants and as leaders.

3.2 Identify potential areas of ethical conflicts and offer solutions to them.

3.3 Evaluate the ramifications of strategic decisions in a global context.


These values reflect the common beliefs that guide us:

Advocate collaboration
tress relevance
rize integrity
nspire creativity
espect collegiality
xpect excellence

We ASPIRE so students will succeed.