Your  Account:

Business Confidence Index

The Business Confidence Index has been developed by the Cal State University San Marcos College of Business Administration and the San Diego Business Journal over the past six years, being adjusted and reexamined semiannually. The index is calculated from specific survey responses to questions focused on overall business operations and opportunities in San Diego County; distributed to local businesses, the most recent survey received 154 responses, and the results are as follows. A score above 50 indicates optimism; a score below 50 indicates lack of confidence.

General Business Confidence Index

General Business Confidence index graph

The most recent output of the Business Confidence Index  in Spring 2021 shows a growth in optimism to 80.96 from 64.91 in Fall 2020 in the local business community. The higher index number shows that local business owners are optimistic and looking forward to conducting business within the near future.  

Employee hiring

57.03% of respondents said their number of employees would increase in the next 6 months.


73.68% said their revenues would increase in the next 6 months.


71.05% said their profits would increase in the next 6 months.

return to normal

37.17% anticipate business will return to pre-pandemic levels in 6-12 months.


View the full ADA accessible report.

 *These documents and graphics may not be reproduced or otherwise used without express permission of the College of Business Administration at Cal State University San Marcos*