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SDBJ & CSUSM Indicators

Economic Indicators

The Economic Indicators depicted here result from a partnership between the San Diego Business Journal (SDBJ) and California State University San Marcos (CSUSM), which began in 2015.

The College of Business Administration (CoBA) at CSUSM and the SDBJ have made use of CoBA’s Senior Experience program, which matches teams of students with projects submitted by for-profit and non-profit organizations. Each semester since 2015 the Senior Experience teams have created and administered surveys sent to targeted recipients, with the intention to compile data regarding local economic indicators and calculate a semiannual index.

Read the full San Diego Business Journal Article from June 7th, 2021

SDBJ article Spring 2021

Why a Diffusion Index?

Each index is unique as it is calculated from specific survey responses to questions focused on overall business operations and opportunities in the region. The index uses 50 as a baseline to determine overall confidence; numbers above 50 indicate optimism, while numbers below 50 indicate a lack of confidence. Trends are not published until at least 3 successive semesters of surveys have been administered. There are currently indicators for a General Business Confidence Index, Craft Brewer Confidence Index, Tourism Industry Confidence Index, and soon to be, Biotech Industry Confidence Index..

San Diego General Business Confidence Index

View more results from the general business survey regarding employment, revenue, and profit confidence.

General Business Lined Graph illustrating growth in optimism in Spring 2021

*The line graph shows an increase in General San Diego Business confidence from 64.91 in Fall 2020 to 80.96 in Spring 2021.


Craft Beer Industry Confidence Index

View more Craft Beer Industry survey results regarding employment, revenue, and profit confidence.

Craft beer industry confidence index illustrating increased optimism for Spring 2021

*The line graph shows an increase in Craft Beer Industry confidence from 63.05 in Fall 2020 to 90.68 in Spring 2021. 


Tourism and Hospitality Industry Confidence Index 

View more Tourism and Hospitality survey results regarding employment, revenue, and profit confidence.

Tourism Industry Confidence Index illustrates increased optimism for Spring 2021

*The line graph shows an increase in Tourism and Hospitality Industry confidence from 50 in Fall 2020 to 90.87 in Spring 2021. 


Biotech Industry Confidence Index

The first confidence survey for the Biotech Industry was conducted in Spring 2021. The confidence index results for the Biotech Industry was 74.44. The college will continue to survey this sector twice per year to research the growth or decline in optimism in the industry. View more results for the Biotech industry for anticipated employee hiring, revenue, profit, and timing for returning to normal pre-COVID revenues.

*These documents and graphics may not be reproduced or otherwise used without express written permission from the College of Business Administration at Cal State University San Marcos*