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College of Business Administration

The Executives' Association of San Diego

The Executives' Association of San Diego Team

Project Summary: 

The Executives’ Association’s major challenges are a steady decline in membership and inability to attract 21st century business owners. The team conducted multiple surveys and interviews to obtain essential information from the Executives’ and similar organizations. The team created a strategic organizational renewal plan which consisted of an organizational analysis, recruitment/retainment plan, and a marketing plan. 

Student Team Members: Rebecca Silva, Reed Labar, Hugo Lopez, Itzallana Murillo, Joseph Escarcega

Faculty Advisor: James Garces

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