Project Summary: The team restructured marketing channels for the DISCcert organization in order to increase sales for the company. This process first involved conducting a wide net strategy to capture current client data. With this data, the team created a social media apparatus and recommended website updates. The team then studied public relations outlets and found search engine optimization experts to discuss strategy for moving the company forward. As a result, the team defined a clear social media strategy and website with data tracking tool proposals first. The team also created a public relations plan alongside a search engine optimization guide in order to support the full marketing plan.
Student Team Members: Stuart Mckown, Kyle Jones, Brandon Wagner, Robert Greenan, David Lassley
Faculty Advisor: Arya Rohani