Project Summary: The team conducted market research to identify and understand target segments. Website design elements were analyzed to learn how to attract and educate the target market. The team delivered a brand awareness study that included a business-to-business prospect list and mock website.
Student Team Members: Lorena Vazquez, Kyrie Fogel, Zavon Paschall, Michael Carter, Cecilia Martinez
Faculty Advisor: Soheila Jorjani, Ph.D.