document iconmyCSUSM
cougar courses logoCOUGAR COURSES
email iconEMAIL
email iconMS OFFICE APPS
password iconPASSWORD
MANAGEMENT
Your  Account:
document iconmyCSUSM
cougar courses logoCOUGAR COURSES
email iconEMAIL
office iconMS OFFICE APPS
password iconPASSWORD
MANAGEMENT
College of Business Administration

Aaron McDonald, Ph.D.

Introduction

Aaron McDonald is an Assistant Professor of Management in the College of Business Administration at California State University San Marcos. His research examines firms' strategic responses to the changes in the external environment. Focusing on this dynamic area of strategy has resulted in research on responses to technological breakthroughs, evolving socio-cultural norms in stakeholder groups, and firms’ ability to influence public policy. Additionally, Aaron brings his global experience creating technology and market strategies for high-tech firms to the classroom to aid in developing students' understanding of strategy, dynamic business environments, and negotiations. Dr. McDonald has his Ph.D. in Management from the University of Oregon, his MA in Global Leadership and Sustainable Development from Hawaii Pacific University, and his BS in Engineering from Tennessee Technological University.

Research Interests

  • Strategy
  • Business Environment Dynamics
  • Technology
  • Corporate Social Responsibility

Papers in Referred Journals

Francesco Testa, Michael V. Russo, T. Bettina Cornwell, Aaron McDonald, and Brandon Reich(2018)Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions. Journal of Public Policy & Marketing,Vol.37, No. 1, pp. 152-166.

Papers in Conference Proceedings

McDonald, Aaron. (2021). Restoring Undermined Institutions: How Firms Target Regulative and Normative Institutional Pillars. In Academy of Management Proceedings (Vol. 2021, No. 1, p. 13608). Briarcliff Manor, NY 10510: Academy of Management.

 McDonald, Aaron., & Ralph Heidl (2019). Tensor-Decomposition of Wearable Sensor-Generated Proximity Data: Finding Emergent Structures. In Academy of Management Proceedings (Vol. 2019, No. 1, p. 16072). Briarcliff Manor, NY 10510: Academy of Management.

 McDonald, Aaron (2019) Nonmarket Strategies to Change Institutions Around Digital IP Rights: Firms’ Response to Digital Piracy. Southwest Academy of Management Proceeding

Aaran McDonald

Aaron McDonald, Ph.D.

Assistant Professor of Management