Abigail Nappier Cherup is an Assistant Professor of Marketing in the College of Business Administration at California State University, San Marcos. Broadly, her research examines how diverse consumer groups and service providers experience and shape the marketplace. Her dissertation research explores the concept of safer market spaces from both the consumer and service provider perspectives. Previously, Abby received her Ph.D. from the University of Nebraska-Lincoln, where, in addition to conducting research, she taught classes on a variety of marketing topics including marketing principles, marketing research, marketing channels, and digital marketing. Prior to pursuing her Ph.D. in Marketing, Abby received her M.A. in Gender & Women’s Studies from the University of Wisconsin-Madison, and her B.A. in Anthropology from Western Michigan University. As a professional, Abby worked for several years in the non-profit sector for Communities In Schools of Kalamazoo, first as a Site Coordinator and then as the Director of Volunteer and Partner Services.
Eilert, Meike and Abigail Nappier Cherup (2020), “The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens,” Journal of Public Policy & Marketing Special Issue.