Fernanda Muniz, Ph.D.

Research Interests

• Brand Management
• Corporate Social Responsibility
• Cross-cultural Research
• Consumer Behavior

 

Introduction

Dr. Fernanda Muniz is an Assistant Professor of Marketing in the College of Business Administration at California State University San Marcos. She received her Ph.D. in Marketing from the G. Brint Ryan College of Business at the University of North Texas. Her research interests include Brand Management, Corporate Social Responsibility, Cross-cultural and Global Marketing, and Consumer Behavior. Dr. Muniz is currently studying the role of Corporate Social Responsibility programs for brand building strategies. She is fluent in Portuguese, Spanish and English, and is particularly passionate about teaching branding and cross-cultural marketing.