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College of Business Administration

Kristin Stewart, Ph.D.

Teaching Expertise

  • MKTG 442 – Marketing Research
  • MKTG 433 – Marketing Communication
  • MKTG 456 ­­- Digital Marketing Tactics
  • BUS 604 - Business Research Methods
  • MKTG 614 - Global Marketing and Sales

Research Expertise

  • Consumer Technology Interactions
  • Marketing Communication Effects
  • Prosocial Marketing
  • Research Methods

Introduction

Dr. Kristin Stewart is a Professor of Marketing in the College of Business Administration. Dr. Stewart joined CSUSM in 2015 as an Assistant Professor. Her teaching interests cover the areas of marketing communication, digital marketing and technology, and research methods.
 
Dr. Stewart’s research contributes to advertising, consumer psychology and consumer behavior theory and practice. She is currently studying prosocial marketing, as well as the influence of technology dependence on consumers' information processing, purchase behavior and well-being. She has had publications accepted to various quality peer-reviewed journals including the European Journal of Marketing, the Journal of Advertising Research, the Journal of Consumer Behavior and the Journal of Consumer Marketing.  She has presented her research at multiple conferences including the American Marketing Association’s Winter Educators Conference, the Academy of Marketing Science Convention, and the Association for Consumer Research Conference.
 
Dr. Stewart serves on the CSUSM Corporation Board of Directors, she is also the Faculty Governance Chair of CoBA at CSUSM, as well as a member of the editorial review board for the Journal of Marketing Education, the Journal of Promotion Management and the Journal of Consumer Marketing.
 
Dr. Stewart received her Ph.D. from the Stan Richards School of Advertising at the University of Texas at Austin. Prior to earning her Ph.D., she spent five years as a marketing practitioner after completing her MBA in 2007 at Auburn University. Kristin completed her undergraduate degree at Auburn University, where she was a Division‐I All-Conference, soccer player.

Stewart

Professor

Marketing Department