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Kristin Stewart, Ph.D.

Teaching

  • MKTG 442 – Marketing Research
  • MKTG 433 – Marketing Communication
  • MKTG 456 ­­- Digital Marketing Tactics
  • BUS 493 – Problem Analysis and Implementation (Senior Experience)
  • BUS 604 - Business Research Methods
    MKTG 614 - Global Marketing and Sales

Specialties

  • Immersive Learning
  • Marketing Technology
  • Promotion and Advertising
  • Consumer Psychology and Consumer Behavior
  • Sensory Marketing
  • Affect in Decision Making
  • Research Methods

Research Interests

  • Consumer Psychology and Consumer Behavior
  • Music in Advertising
  • Sensory Marketing
  • Technology and Media effects in Marketing

Introduction

Dr. Kristin Stewart joined CSUSM in 2015 as an Assistant Professor in the Department of Marketing. She previously received her Ph.D. in 2015 from the Stan Richards School of Advertising at the University of Texas at Austin, where she taught as an assistant instructor for 2 years. In addition to her duties as a doctoral student and teaching classes on integrated communication management, research methods and advertising in society, she co-founded the UT advertising doctoral student society. She also spent five years as a marketing practitioner after completing her MBA in 2007 at Auburn University. 

Professor Stewart’s teaching interests cover the areas of marketing communication, marketing technology, consumer psychology, advertising, and research methods. She also serves as the CoBA Faculty Coordinator of Immersive Learning.

Dr. Stewart’s research contributes to advertising, consumer psychology and consumer behavior theory and practice. She is currently studying sensory marketing and the influence of technology dependence on consumers' information processing, purchase behavior and well-being. She has had publications accepted to various quality peer-reviewed journals including: the European Journal of Marketing, the Journal of Advertising Research, the Journal of Consumer Behavior and the Journal of Consumer Marketing.  She has presented her research at multiple conferences including: the American Marketing Association’s Winter Educators Conference, the Academy of Marketing Science Convention and the Association for Consumer Research.

Dr. Stewart serves on the advisory board for the CSU Shiley Institute of Palliative Care at CSU San Marcos and on the editorial review board for Journal of Marketing Education.

Kristin was raised in Lilburn, GA, and she completed her undergraduate degree at Auburn University, where she was a Division‐I All-Conference, soccer player.

 

Stewart

Associate Professor

Marketing Department