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College of Business Administration

Implementing AI for Student Success

coba student in classroom

Preparing Students for an AI-Driven Future

At CSUSM’s College of Business, we are committed to equipping our students with the knowledge and skills needed to thrive in an AI-driven future. Our approach integrates research, innovative teaching methods, and hands-on learning opportunities. This ensures that students are prepared to navigate the evolving landscape of artificial intelligence in business.

Research-Driven AI Education

Our faculty members conduct groundbreaking research that directly informs their teaching, providing students with the latest insights into artificial intelligence applications. Some of our notable research includes:

  • Published Research:
    • Anderson, B.B., McDonald, A., & Ratiu, C. (2024). Governance of AI for a Sustainable Future, published in the World Journal of Science, Technology and Sustainable Development.
    • Y. Han, J. Hou and Y. Sun, "Research and Application of GPT-Based Large Language Models in Business and Economics: A Systematic Literature Review in Progress," 2023 IEEE International Conference on Computing (ICOCO), Langkawi, Malaysia, 2023, pp. 118-123
    • Yi, Z., Y. Fu, and X. Duan. “A Yin-Yang Framework for Cross-Cultural Knowledge Management: Integrating AI and Human Intelligence through Peter Drucker’s Principles.” Proceedings of the 5th International Conference on AI Research (ICAIR 2025).
    • Yi, Z. G., and Y. Fu. “Aligning AI with Ethical and Strategic Management: A Multi-Case Exploration of Drucker’s Human-Centered Principles.” Proceedings of the 59th Hawaii International Conference on System Sciences.
  • Research in Progress:
    • Dr. Kristin Stewart: Investigating the influence of AI-generated influencers on consumers.
    • Dr. Yuzhang Han: Developing ethical AI with the support of agentic AI and generative models.
    • Dr. Zahra Gharibi: Exploring AI applications in organ transplants.

AI Curriculum Task Force

Develop and advance an applied-AI business curriculum that connects foundational learning, ethics, and discipline-specific applications with employer needs.To ensure students gain hands-on experience, our curriculum integrates AI-focused coursework such as:

  • Artificial Intelligence: A Business Information Systems Perspective

  • Artificial intelligence for Business Problem Solving

  • Foundations of Management Information Systems

  • Integrated Optimization and Machine Learning for Business Analytics

  • Principles of Management Information Systems

Members

Amber Yoo (Chair), Benjamin Hubbard, Catalin Ratiu, Fang Fang (Chair), Katherine Yan, Kimberly McCarthy, Minoo Ashoori, Qi Sun, Ragip Gurlek, Robert Aboolian, Shawn Park, Yi Sun, and Yuzhang Han.

Faculty Development: Tech Tuesdays

Tech Tuesdays is a professional development series designed to help faculty integrate AI tools into their teaching. Recent sessions have covered:

  • ChatGPT as a Tutor 

  • Copilot for Creating Exercises 

  • Using AI for Assessments

Learn More

Applied AI Hub Task Force

Brings together faculty, students, and industry to develop applied-AI learning, research, and regional partnerships.

Members

Amber Yoo (Chair), Alan Lerchbacker, Dan Negroni, Kimberly McCarthy, Luciana Simion, and Ragip Gurlek.