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Business Confidence Index

The Business Confidence Index has been developed by the Cal State University San Marcos College of Business Administration and the San Diego Business Journal over the past three years, being adjusted and reexamined semiannually. The index is calculated from specific survey responses to questions focused on overall business operations and opportunities in San Diego County; distributed to local businesses, the most recent survey received 223 responses, and the results are as follows.

Business confidence scores above 50


The most recent output of the Business Confidence Index, being 79 in Spring of 2018, shows a strong level of optimism within the local business community. Higher than previous numbers, the spring 2018 index number shows that local business owners are optimistic and looking forward to conducting business within the near future.

A score above 50 indicates optimisim; a score below 50 indicates lack of confidence.

68% of business say their profits have increased

Sales Revenue has increased for 72%of businesses

Staffing numbers have increased for 52% of businesses

73% of businesses believe their industry will improve over the next 12 months

53% believe they are performing better than their competition



To view the published SDBJ pieces concerning this data, please refer to the local links below:


*These documents and graphics may not be reproduced or otherwise used without express permission of Ed Ashley, College of Business Administration at Cal State University San Marcos*