CSUSM College of Business Administration
Project summary: CoBA’s new Veteran Entrepreneurship Program needed help with developing a marketing plan. This involved: benchmarking of other veteran entrepreneurship programs, surveys of the customer base, a communication and marketing plan, and the development of marketing materials. This resulted in the creation of a comparison of similar programs, benchmarking of software, a communication plan, a website template, survey questions, and a list of resources for veterans.
Team members: Jaime Sanz Povar, Nakarin Kornpatlerdsin, Zach Hoffman, Stacey Liechti, Nathan Lamonte
Faculty advisor: Serhan Kotiloglu