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CSUSM College of Business Administration

CoBA Vet Entre. Program

Project summary: CoBA’s new Veteran Entrepreneurship Program needed help with developing a marketing plan. This involved: benchmarking of other veteran entrepreneurship programs, surveys of the customer base, a communication and marketing plan, and the development of marketing materials. This resulted in the creation of a comparison of similar programs, benchmarking of software, a communication plan, a website template, survey questions, and a list of resources for veterans.

Team members: Jaime Sanz Povar, Nakarin Kornpatlerdsin, Zach Hoffman, Stacey Liechti, Nathan Lamonte

Faculty advisor:  Serhan Kotiloglu

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