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College of Business Administration

Italian American Art and Culture Association of San Diego

Italian American Art Association

Project summary: The need for this rebranding project was to create a new brand identity that encompasses all of the organization's present and future offerings. The team achieved this through conducting research, defining the organization's strategy, and designing new brand elements and touchpoints. The team delivered a new branding guide to the organization.

Team members: Jacob Mortensen, Dylan Jouni, Victor Ruiz, Fahed Alame, Daniel Tinajero

Faculty advisor: Wayne Neu

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