Project summary: Ready America is a disaster preparedness supply company looking to increase their social media presence. The team's research consisted of an assessment of Ready America’s current social media platform, review of successful social media and marketing campaigns, and target market analysis. The team recommended using social media applications such as Instagram and Facebook more often, with improved targeted posts and announcements, to better reach the target market and create recognition of Ready Americas social media presence.
Team members: Kylie Klingman, Rachael Lafenhagen, Ksenia Perelet, Marlon Foster, Cristine Urbina
Faculty advisor: Hedayat Alibeiki