Women of Promise Resource Center
Project summary: Women of Promise Resource Center tasked the team with creating a business plan with components of a marketing plan. The interdisciplinary team analyzed the non profit’s website, social media pages and researched donor cultivation. The team delivered a business/marketing plan and optimized the website with search engine optimization (SEO) implementation and social media integration to increase website traffic and donor conversion.
Team members: Sierra Gillespie, Abraham Jimenez, Natalie Jaramillo, Irwin Mok, Natalie Osorio
Faculty advisor: Bill Burns