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College of Business Administration

Women of Promise Resource Center

Women of Promise Resource Center

Project summary: Women of Promise Resource Center tasked the team with creating a business plan with components of a marketing plan. The interdisciplinary team analyzed the non profit’s website, social media pages and researched donor cultivation. The team delivered a business/marketing plan and optimized the website with search engine optimization (SEO) implementation and social media integration to increase website traffic and donor conversion.

Team members: Sierra Gillespie, Abraham Jimenez, Natalie Jaramillo, Irwin Mok, Natalie Osorio

Faculty advisor: Bill Burns

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