Agua Hedionda Lagoon Foundation
Agua Hedionda Lagoon Foundation was struggling with brand awareness for its virtual offerings during the Covid-19 Pandemic. The team used Situational and Target Market analyses to evaluate the virtual offerings. After the investigation, the team implemented a step-by-step marketing plan book for a low-cost grassroots campaign to further brand recognition.
Student Team Members: Blake Steinecke, Marissa Bergeron, Logan Stuard, Marina Tomczak, Jerome Vallar
Faculty Advisor: Rebecca Perren, Ph.D.