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College of Business Administration

Agua Hedionda Lagoon Foundation

Agua Hedionda Lagoon Team and Logo

Project Summary: 

Agua Hedionda Lagoon Foundation was struggling with brand awareness for its virtual offerings during the Covid-19 Pandemic. The team used Situational and Target Market analyses to evaluate the virtual offerings. After the investigation, the team implemented a step-by-step marketing plan book for a low-cost grassroots campaign to further brand recognition.  

Student Team Members: Blake Steinecke, Marissa Bergeron, Logan Stuard, Marina Tomczak, Jerome Vallar

Faculty Advisor: Rebecca Perren, Ph.D.

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