Encinitas Chamber of Commerce
The Encinitas Chamber of Commerce needed a business plan for increasing membership growth and redesigning their events. The team researched its social media presence and conducted an industry analysis against other chambers. The team delivered recommendations on reevaluating member benefits, strategic Instagram use, creating referral programs and point systems, and creating lean adaptable events.
Student Team Members: Lupita Alcantar, Nathalia Avila, Courtney Howell, Christopher Pasarilla, Miguel Rangel
Faculty Advisor: Paola Ometto, Ph.D.