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College of Business Administration

Kejiwa

Kejiwa Team

Project Summary: 

The team's senior experience project included a comprehensive marketing plan for the purpose of increasing sales and brand promotion for Kejiwa Alchemy. The goal of this project was to provide Kejiwa with a valuable plan that will help the company establish itself within its market, as well as meet its quarterly goals in accordance with its business plan. Research activities that were conducted included industry analysis, company analysis, and marketing plan research. The final deliverable for Kejiwa was a concise and comprehensive marketing plan that revolves around promoting their brand in order to reach their target market and increase online sales.

Student Team Members: Jacqueline Burdi, Alexa Cordero, Michael-John Corpuz, Adrian Martinez, Dawei Zhang

Faculty Advisor: Arya Rohani, MBA

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