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College of Business Administration

Kindred Bravely

Kindred Bravely Team

Project Summary: 

Kindred Bravely was seeking knowledge about first-time mothers to improve strategic online marketing insights. The team constructed a profile of first-time mothers through 11 interviews and online data analysis. The collaborative teamwork produced data on diverse online activities and interests, which was synthesized into marketing recommendations.

Student Team Members: Aleyna Baker, Natalie Davis, Joshua Meyer, Sofia Rodriguez, Kimberly Truong

Faculty Advisor: Abigail Nappier Cherup, Ph.D.

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