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College of Business Administration

National City Chamber of Commerce & National City Chamber Foundation

National City Chamber of Commerce & National City Chamber Foundation Team

Project Summary: 

The National City Chamber Foundation, a newly formed nonprofit organization, is in need of consolidation and clarification of their overall business and marketing strategies. The team conducted a competitive analysis, market segmentation, and social media integration plan for the foundation. The team provided the sponsor with a business plan, social media plan, and a marketing plan. 

Student Team Members: Bryan Bertotti, Lorenzo Sandoval, Jialun Chen, Liann Dang

Faculty Advisor: Soheila Jorjani, Ph.D.

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