myCSUSM
New Village Arts, Inc.
Project Summary:
New Village Arts, Inc. is a non-profit live performance theater who’s challenge was to push for donations from a local corporation in the San Diego area. The team conducted industry research, market research, and a competitive analysis to understand how to acquire sponsorships from local companies. The team assembled a marketing plan with additional recommendations that will help New Village Arts achieve its goal.
Student Team Members: Levit Gonzales, Tatiana Kent, Jose Villegas, Ruben Leon, Fortino Sosa
Faculty Advisor: Isabella Janovick, MBA