myCSUSM
The Political Harmony Movement
Project Summary:
The Political Harmony Movement tasked the team with determining the best method of spreading awareness and building a community of supporters for their political movement. To accomplish this, the team conducted secondary research, which included a best practices analysis, and primary research, which consisted of a consumer survey. The survey was designed to test value propositions, determine the most compelling messages to appeal to the target audience, and understand the best way to communicate in order to achieve support. Additionally, based on the survey results and secondary research, the team developed a promotion plan for the political party movement.
Student Team Members: Kelly Adcox, Tony Lam, Claudia Lopez, Nigel Poderoso, Nicole Sarmiento
Faculty Advisor: Gayle Belch