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San Diego Habitat for Humanity ReStore

San Diego Habitat for Humanity ReStore Team

Project Summary: 

Habitat for Humanity ReStore San Diego has been experiencing a decrease in sales, due to the Covid-19 outbreak. The organization wanted to get a better understanding of its customer base to increase sales in-store & online. The team conducted industry and survey research, as well as analyzed its marketing strategy and the effectiveness of its​ newsletter & Fivestars app presence. The team delivered a social media audit & analysis, a map of purchases by location, a flow chart, and recommendations to effectively understand the target audience. ​ 

Student Team Members: Elida Chales, Ruben Gonzalez ,Zac Pichardo, Johnny Martinez, Diane Ungson 

Faculty Advisor: Bennett Cherry, Ph.D.

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