Supply Chimp wants to increase their brand awareness and website engagement through the use of email marketing. The team developed a plan by conducting market research, analyzing the company’s current email communication flow, and researching the most effective strategies in email marketing. The final deliverable was a comprehensive email campaign for Supply Chimp to use to help increase traffic to their website.
Student Team Members: Bryce Castro, Jesus Diego, Casey Hollis, Emmanuel Navarrete, William Telios
Faculty Advisor: Majid Karimi, Ph.D.