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Canela Media

canela team

Project Summary: The team analyzed competitors, conducted surveys, and held focus groups to better understand Gen Z and Millennials streaming preferences and opinions regarding advertisements. The team delivered an outreach strategy that focuses on college students and in-person experiences to connect Canela Media with the age groups it hopes to reach in the future.

Student Team Members: Jacqueline MontaƱo, Amelia Schmarzo, Sierra Lea, Nhu Le, Adrianna Carrillo

Faculty Advisor: Tito Zamalloa, MBA

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