
Canela Media
Project Summary: The team analyzed competitors, conducted surveys, and held focus groups to better understand Gen Z and Millennials streaming preferences and opinions regarding advertisements. The team delivered an outreach strategy that focuses on college students and in-person experiences to connect Canela Media with the age groups it hopes to reach in the future.
Student Team Members: Jacqueline MontaƱo, Amelia Schmarzo, Sierra Lea, Nhu Le, Adrianna Carrillo
Faculty Advisor: Tito Zamalloa, MBA