Project Summary: Elmira College asked the team to define its brand perception amongst its population (i.e. student, staff, and alumni) in order to generate tactics to increase brand awareness and overall engagement. The team created a benchmark and identified areas in need of improvement by conducting marketing research surveys, as well as cultural and industry analyses. The tactics and final deliverables were outlined in the mini-marketing plan.
Student Team Members: Marcella Carneiro de Andrade Pimentel, Clarissa Polly Garcia, Elizabeth Gulley, Michael Kreeger, Adrianna Villarrea
Faculty Advisor: Derek Podobas, MBA