myCSUSM
Etier, LLC
Project Summary: Overhead is a new venture within Etier LLC's portfolio that will be designing and manufacturing cloth head coverings for women out of Brownsville, New York. The team conducted surveys, analyzed demographics, and researched industry trends in order to learn about drivers of demand, customer attitudes, and the prices of raw materials. The team delivered a full business plan that included a market analysis, competitive analysis, cost analysis, and financial projections.
Student Team Members: Lauren Valdez, Lacey Laatsch, Aaron Rowley, Jamie Norris, Mohammed Al Lawati
Faculty Advisor: Glen Brodowsky, Ph.D.