myCSUSM
First Tee Coachella Valley
Project Summary: The First Tee of the Coachella Valley was interested in a three-pronged project for
their organization. Firstly, they requested the group to perform a SWOT analysis to
highlight the strengths, weaknesses, opportunities, and threats of the organization.
Secondly, they requested a marketing strategy that would help them reach more families
in the Coachella valley and those in the local Spanish speaking community. Thirdly,
they requested an operations strategy for a cost to build a new golf course east of
Palm Desert, CA. This would also include projected operation costs for those facilities.
Student Team Members: Martin Cabrera, Khalil Dave, Leila Leon, Kalena Jimenez, Matthew Brent
Faculty Advisor: James Garces