Project Summary: Pathfinders of San Diego requested a branding guide to set standards and rules with a consistent, recognizable brand that increases the brand's value. The methodology for this project included brand research, strategy identity, and touchpoints. Touchpoints are elements that consumers interact with the company. Using this framework, a comprehensive branding guide was created to create a strong brand presence.
Student Team Members: Joshua Slagill, Emily Shipps, Chris Sawaya, Aria Tabatabaei Yazdi, Jaime Guerrero
Faculty Advisor: Wayne Neu, Ph.D.