document iconmyCSUSM
cougar courses logoCOUGAR COURSES
email iconEMAIL
email iconMS OFFICE APPS
password iconPASSWORD
MANAGEMENT
Your  Account:
document iconmyCSUSM
cougar courses logoCOUGAR COURSES
email iconEMAIL
office iconMS OFFICE APPS
password iconPASSWORD
MANAGEMENT
College of Business Administration

The San Marcos Promise

San Marcos Promise Team portraits

Project Summary: The San Marcos Promise sought to increase brand awareness while growing its alumni network. The team used social media data analysis tools to increase alumni membership, boost social media engagement, and further brand recognition. A marketing plan was created, in which the team delivered recommendations, including the introduction of alumni incentives, social media campaigns, developing partnerships, hiring a brand manager, and allocating a marketing budget.

Student Team Members: Clare Hoffman, Caylyn Pham, Nate Robinson, Jose Martinez, Meena Massoud

Faculty Advisor: Soheila Jorjani, Ph.D.

Visit Booth: Zoom

Return to Trade Show Main Page