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College of Business Administration

Where's The Party (WTP), LLC

WTP team

Project Summary: Where's The Party, LLC asked the team to create a marketing plan to help advance its new event management company and WTP mobile app campaign. The team conducted market research to gain insight into the event planning and mobile app industry. After completing the research, the following deliverables were provided for the company to use strategically in their business model: Business Plan, Press Release, and Marketing kit.

Student Team Members: LeRhonda Triplett, Emily Paredez, April Moss, Abby Voorhees, Robert Turner

Faculty Advisor: Paola Ometto, Ph.D.

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