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Creating an Accessible Instagram Post

General Post Guidelines:

  • Select post images that have no or minimal text in them
  • Edit Instagram's machine-generated alternative text to provide more detailed descriptions that also give context to the photo
  • Use the post's description area to add alternative text to caption video posts
  • Don't use decorative text in your post caption
  • Put hashtags in the first comment rather than in the post caption
  • Avoid using gifs
  • Limit emojiis
  • Avoid using Instagram Live

Try not to post images with text in them.

Too much text example

This Instagram image has more text than is recommended.

Ok amount of tet

This Instagram post is acceptable.

If you must include text in your Instagram post's image be sure to include ALL text displayed in the image as the post's caption OR add in an alternative text.

Add in alternative text to your images but make sure they aren't redundant with the post caption.

How to add alternative text:

  1. Select “Advanced Settings” at the bottom of the page where you traditionally type your photo caption.
  2. Below “Turn Off Commenting” you’ll see an option to “Write Alt Text” when you can input your own description of your photo.

Include captions in your stories.

Instagram Stories are a great way to directly engage with your audience.  Before you share your video, use the text feature to summarize what you’re saying. It doesn’t have to be a word-for-word transcript since space on the screen is an issue but include enough information so that any person tapping through stories doesn’t have to rely on audio to know what you are saying. This method will help all users enjoy your content!

Put hashtags in your comments instead of post.

Hashtags can be problematic for screen readers. If you are adding in a lot of hashtags to your Instagram post, try putting them in the first comment of your post instead of the post itself. Instagram's algorithm will still pick up the hashtags but they aren’t picked up by the screen reader unless that user chooses to read the comments on your post.

Don’t use decorative fonts in profile or captions.

decorative font example

Decorative fonts are unfortunately 100% INACCESSIBLE to screen readers. When you use them on Instagram (or other social media areas), one of two things will happen - The screen reader will be silent when “reading” those words and only share what you have written in the native font or you will get some illogical sounding string of words. It is best to skip decorative fonts all together.

Avoid GIFs or post context for animated GIFs.

At this time, the animated GIF format has either very limited or no accessibility support on most social media platforms. This makes the animated GIF content difficult for individuals who rely on screen readers to perceive. Therefore, you should not rely solely on animated GIF content in a social media post. When using animated GIFs, confirm that the post can be understood through its text content alone. 

Limit emojis and emoticons.

Emojis displayed on a screen will be described by a screen reader. The 😊 emoji, for example, will be read aloud as “smiling face with smiling eyes.” Please be considerate of screen reader users by using emojis sparingly and by placing spaces between them. 

It is not advised to create emoticons with text and are suggested to be avoided. In this example, this visual experience of “shruggie” ¯\_(ツ)_/¯ will be read aloud by a screen reader as: “Macron, backslash, underline, katakana, underline, slash, macron.”

Instagram Live Guidelines:

Instagram Live is unfortunately not an accessible medium as there is no good way to add in live captions to the feature. If you need to do a live video you will need to use an alternative product, like Zoom, and request to get it live captioned by emailing