This Instagram image has more text than is recommended.
This Instagram post is acceptable.
If you must include text in your Instagram post's image be sure to include ALL text
displayed in the image as the post's caption OR add in an alternative text.
How to add alternative text:
Instagram Stories are a great way to directly engage with your audience. Before you share your video, you should add in captions to your story.
Use the text feature to write out a summary of your Story/Reel. It doesn’t have to be a word-for-word transcript since space on the screen is an issue but include enough information so that any person tapping through stories doesn’t have to rely on audio to know what you are saying. This method will help all users enjoy your content and can consume the content at their own pace.
Please note: this feature is only available for the English language at this time.
After creating your Story/reel...
Hashtags can be problematic for screen readers. If you are adding in a lot of hashtags to your Instagram post, try putting them in the first comment of your post instead of the post itself. Instagram's algorithm will still pick up the hashtags but they aren’t picked up by the screen reader unless that user chooses to read the comments on your post.
Decorative fonts are unfortunately 100% INACCESSIBLE to screen readers. When you use them on Instagram (or other social media areas), one of two things will happen - The screen reader will be silent when “reading” those words and only share what you have written in the native font or you will get some illogical sounding string of words. It is best to skip decorative fonts all together.
At this time, the animated GIF format has either very limited or no accessibility support on most social media platforms. This makes the animated GIF content difficult for individuals who rely on screen readers to perceive. Therefore, you should not rely solely on animated GIF content in a social media post. When using animated GIFs, confirm that the post can be understood through its text content alone.
Emojis displayed on a screen will be described by a screen reader. The 😊 emoji, for example, will be read aloud as “smiling face with smiling eyes.” Please be considerate of screen reader users by using emojis sparingly and by placing spaces between them.
It is not advised to create emoticons with text and are suggested to be avoided. In this example, this visual experience of “shruggie” ¯\_(ツ)_/¯ will be read aloud by a screen reader as: “Macron, backslash, underline, katakana, underline, slash, macron.”
Instagram Live is unfortunately not an accessible medium as there is no good way to add in live captions to the feature. If you need to do a live video you will need to use an alternative product, like Zoom, and request to get it live captioned by emailing email@example.com.